Customer relationship management – CRM

2015 will be the year CIOs will be more customer-centric

Traditionally, CIOs are more concerned about a company’s IT investments: how these work, how these should work, and how to make them better. But because times are changing, CIOs are going to take on a more active role in serving the customer. Starting 2015, more and more CIOs will be taking a more active role […]

Oracle LiveLook: A much better version of Salesforce.com’s SOS

In this article we are going to take a look at the history of Oracle Livelook and Salesforce’s SOS. In April 2014, Salesforce.com released the Salesforce1 Service Cloud SOS.  The concept is nothing new as it was borrowed from Amazon’s Mayday button.  When a customer needs assistance with a mobile app, he or she simply […]

The Internet of Things and CRM

  Customer relationship management (CRM) is becoming more and more essential to businesses and companies that belong to highly competitive industries.  It helps them enhance their customer experience and makes it easier for them to engage with their buyers.  And the trend is such that companies are looking for CRM packages that allow them to […]