How cloud computing can support your company’s speed and agility requirements

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If you are dealing with customers in different time zones worldwide, the cloud enables you to operate 24 hours a day, 7 days a week.

In today’s competitive world, business survival is a tough challenge. What can and should you do to stay ahead of the competition? Be innovative, be proactive in communicating with your customers, and be quick in responding to market changes.

And what is the key ingredient to achieving this? By having applications that can be deployed easily in an agile and robust IT environment. Something that only a cloud computing model can deliver.

Interestingly, many innovative organizations across the globe have considered Oracle Cloud as the right solution to their business requirements.

The case of Baxters Food Group

During the recent CloudWorld Tokyo conference organized by Oracle, UK-based Baxters Food Group shared the company’s goal to achieve $1 billion revenue by 2025. Regarded as an industry leader in canned soup and other food products, Baxters is determined to stay ahead of the game by being very innovative in its niche.

In implementing their product strategies, their IT organization plays a crucial role according to Heather Metcalfe, Baxters’ Chief Financial Officer. Whether they’re working on the latest super food item or launching a new diet food, their IT team makes sure that the company is optimizing what they are doing.

A closer look at Baxters’ IT organization revealed that the company adopted Oracle On-Demand services for its data center operations in 2005. Baxters also implemented Oracle ERP Cloud Service. With such approach of outsourcing the technology aspect of the business, Baxters was able to focus all its efforts on its core business. It proved to be a successful business strategy.

The case of Elsevier B.V.

Another organization, Elsevier B.V., a medical and scientific data publishing company, proved to be a successful Oracle Cloud user. They used to have many issues enhancing their customer experience, and the company’s Director of Customer Experience Strategy, Yasushi Adachi, shared how Oracle helped them overcame the problem.

In 2009, Elsevier had 200 call center personnel. When they implemented Oracle Service Cloud to automate their customer self-service functions over the Internet, the company achieved a higher customer satisfaction rating within six months, up from 75 percent to 85 percent.

Cloud’s key advantages to help your business’ need for speed and agility

  1. Optimize the usage of enterprise data by integrating internal applications with the cloud service.

When you integrate applications, such as business intelligence and CRM, in the cloud just like what Elsevier did, you seamlessly connect and integrate all systems.

  1. Operate 24/7 across the globe.

If you are dealing with customers in different time zones worldwide, the cloud enables you to operate 24 hours a day, 7 days a week.

  1. The rapid deployment allows you to get things done immediately.

The quick and seamless deployment enables you to do your tasks at an accelerated speed without having to worry about the back-end infrastructure and lengthy project implementation.

What’s more, using Oracle Cloud Service allows you to add new applications when your business requires. This feature is highly beneficial to any organization.

  1. Cloud’s agility, scalability and flexibility allow you to focus on your core business for a better customer experience.

Leveraging on the power of the cloud will enable your IT team to concentrate on a more pressing task – providing the business what it needs. Your entire team is then able to focus on delighting your customers, a great way to stay ahead of your competition.


Oracle Cloud offers multiple advantages more than just cost savings, mobility and rapid implementation. Contact Four Cornerstone now if you would like to move forward with cloud computing. Let our Oracle Consulting in Dallas Fort Worth will help you prepare for and experience the agility and speed of the cloud.

Photo by Shinya ICHINOHE.

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